A/D/O by MINI
A/D/O was a space in Brooklyn dedicated to exploring the boundaries and the future of design. Built for professional designers to invigorate their creative practices, it is open to everyone who seeks to be inspired. I was part of the core ideation and concept from the very beginning in 2014, over to content framing, programming, brand strategy and identity to production.
MINI aims to offering products and services that are truly relevant to people, every day. The creative space was founded with this purpose: to serve the creative community, locally and globally. A/D/O strives to spark new creative work and build a meeting place for pioneers from diverse backgrounds.
Kunden
A/D/O by MINI
Jahr
2016
MINI A/D/O NYC
A/D/O is a space in Brooklyn dedicated to exploring the boundaries and the future of design. Built for professional designers to invigorate their creative practices, it is open to everyone who seeks to be inspired.
Built by MINI as a home for the design community to explore new frontiers. A/D/O reflects our fundamental belief that designers hold the keys to progress and that meaningful design cannot happen in isolation, it needs exchange.
A/D/O provides members and visitors with a workspace, prototyping facilities, a public atrium, a design store, the restaurant Norman by Claus Meyer and Fredrik Berselius and the venture accelerator URBAN-X. They also offered a range of programming geared towards professional designers, intended to provoke and invigorate various creative practices.
I was part of the ideation and concept from the very beginning in 2014, over to content framing and programming to production.
Client: MINI International
Agency: KKLD
Year: 2016
Tasks: Brand Identity, Brand Design, Spatial Plannig, Programming, Experiential, Brand Extension.