MOIA – Sharing sucks

VW Ride-pooling service MOIA openly declares that sharing sucks.

MOIA, the ride-pooling service operating in Hamburg and Hanover, has gained recognition as a convenient and dependable alternative to private vehicles for navigating city traffic. However, there were certain time slots during which MOIA vehicles were underutilized.

To address this issue, we develop a novel communication platform for MOIA. This platform empowers the brand to adopt a more genuine and authentic tone of voice, enabling them to connect with their target audience on a deeper level and cater to their specific needs during these underutilized hours.