Panasonic Nobu Collaboration
We worked with the world-renowned, Japanese chef and entrepreneur, Nobuyuki “Nobu” Matsuhisa, to help Panasonic enter the built-in kitchen appliances market. Using Nobu allowed Panasonic to position themselves as the premium brand of choice and make the range relevant and exciting for today’s market. This was achieved alongside a strategy that focused on the gourmet and modern interior design audiences.
Nobu and the built-in range were showcased together through high quality photography and illustrations presented inside the product catalogue produced by us. Using six-colour and silkscreen printing, the result was more than just product catalogue but a stunning visual journey through the history, recipes and philosophy of Japanese cuisine.
Kunden
Panasonic
Jahr
2016
